Marvel has announced that it will swap one free Siege #3 Deadpool Variant for 50 stripped covers - which adds up to roughly $200 - worth of DC Comics involved in the Lantern Promotional Rings promotion. If retailers respond, the barter value will give Marvel great fodder with which to promote Siege, at DC’s expense. The stunt is based on the fact that retailers were able to order the Rings, which were highly sought after, based on hitting incentive levels of the Blackest Night tie-in titles last November. The quantities sold of those titles went up dramatically, including a 5X multiple on the most-affected title. With from 28,000 to over 40,000 copies over the norm sold, Marvel is betting that a significant number of those books languish in retail stores with little expectation of ever being sold.
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