Marketing for Spider-Man, Turn off the Dark, the new $60 million Broadway musical, is starting to gear up, with a photo spread in the December issue of Vogue and a promotional deal with Syfy. The premiere of the production has been delayed once again, this time to January, due in part to safety concerns related to the stunts, according to the New York Times. But visibility for the show will be high, as is necessary for the most expensive show in Broadway history.
Wednesday, December 1, 2010
Marketing Spider-Man Musical
Marketing for Spider-Man, Turn off the Dark, the new $60 million Broadway musical, is starting to gear up, with a photo spread in the December issue of Vogue and a promotional deal with Syfy. The premiere of the production has been delayed once again, this time to January, due in part to safety concerns related to the stunts, according to the New York Times. But visibility for the show will be high, as is necessary for the most expensive show in Broadway history.
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