Monday, May 7, 2012
Blockbuster Assemble
On Sunday, May 6th 2012, Disney estimate a total ticket sales of $50.1 million domestic for The Avengers, which was far off from the film’s actual total of $57.1 million. This is a mistake we bet Disney and Marvel Studios can live with. The Avengers’ Sunday performance pretty much beat the previous box office record of $43.6 million, which was set by Christopher Nolan’s The Dark Knight. The higher number also raised The Avengers 3-Day weekend debut record to $207,438,708. The Avengers did not set the record for Fridays, the Harry Potter finale did that, but it did set records on both Saturday and Sunday. The Avengers has also earned $447.4 million through Sunday overseas, which gives it a worldwide total of $654.5 million that already is well clear of the $617.7 million earned by The Hunger Games. This makes The Avengers 2012’s number one film to date worldwide. The Hunger Games has earned a accumulate $380 million domestically, so it is still well ahead in the North American market. In addition to establishing a new superhero sub-genre, The Avengers also reaffirmed the comic book movie's top status among summer blockbuster movie genres. This is a clear message for those who say Super Hero movies are about to be over - which is an opinion voice fitfully since 2005, and to movie studios confused about whether Super Hero movies can make money - which is asked a lot even though Super Hero movies keep making money. (Consider this, Hancock - a movie made for $150 million dollar, earned $654 million dollar at the box office - and this wasn't based on any comic character.)
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