Tuesday, October 11, 2011

52 Top Sales

DC Comics has announced that all 52 first issues of its New 52 titles have sold out and gone back to press, an unprecedented phenomenon for a full month’s comics. Given that the final week’s books were beyond the Final Order Cut-off date when the New 52 titles kicked off - that retailers ordered substantially more on those titles, see “Inside the New 52” - sales must have continued at a higher level than expected, even after the first week’s books were in stores. The company also shared some info on quantities sold, announcing that an eleventh title, Aquaman, now had sales of over 100,000 through Diamond, joining the ten titles previously announced. This number includes non-U.S. sales, which are not included in American monthly estimates, but does not include channels other than comic stores, which have been included in previous sales announcements from DC.

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