DC Comics Co-Publishers Jim Lee and Dan Didio announced that, starting in January, the nation’s oldest comic book publisher would be reducing the cover prices of all standard length 32-page comics currently priced at $3.99 to $2.99. Didio noted that the price reduction was the result of listening to retailers and fans: “we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they’d collected for years.
Friday, October 22, 2010
The Price of DC
DC Comics Co-Publishers Jim Lee and Dan Didio announced that, starting in January, the nation’s oldest comic book publisher would be reducing the cover prices of all standard length 32-page comics currently priced at $3.99 to $2.99. Didio noted that the price reduction was the result of listening to retailers and fans: “we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they’d collected for years.
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