Paramount, which scored a major success with Hasbro’s Transformers, has extended its deal with toy company Mattel by acquiring the rights to make a live action adventure movie based on the Magic 8-Ball, a predictive toy, which contains a die with 20 pre-set answers. Hollywood’s headlong pursuit of “toyetic” properties, which is evident in numerous projects currently in development including Battleship, Stretch Armstrong, Risk, and Major Mason, made it likely that a studio would try to make a Magic 8-Ball movie, especially since Universal is already prepping a film based on Hasbro’s Ouija Board Game.
Wednesday, June 2, 2010
Toy Stories
Paramount, which scored a major success with Hasbro’s Transformers, has extended its deal with toy company Mattel by acquiring the rights to make a live action adventure movie based on the Magic 8-Ball, a predictive toy, which contains a die with 20 pre-set answers. Hollywood’s headlong pursuit of “toyetic” properties, which is evident in numerous projects currently in development including Battleship, Stretch Armstrong, Risk, and Major Mason, made it likely that a studio would try to make a Magic 8-Ball movie, especially since Universal is already prepping a film based on Hasbro’s Ouija Board Game.
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