Sunday, December 27, 2009

At the Movies

Guy Ritchie’s Sherlock Holmes starring Robert Downey, Jr. set a new Christmas weekend box office debut record with an estimated $65.4 million, but it wasn’t enough to win the weekend crown, which went to James Cameron’s holdover Avatar. Avatar dropped a miniscule 2.6% as it brought in a stellar estimated total of $77 million. Fox, which released Avatar, also had the #3 film, Alvin and the Chipmunks: The Squeakwell, which brought in an estimated $50.2 million. Add in Universal’s geriatric romantic comedy, It’s Complicated, which debuted to $22.1 million and strong performances from Up in the Air and The Blind Side and the weekend total was north of $285 million, a performance that obliterated the previous record-setting frame when The Dark Knight debuted in July of 2008 and drove the weekend total to $260 million.

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